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Shift Cycle

Our fundraising pitchdeck for the new sports experience of the moment.
Objective
Fundraising
Sector
Health
Type
Pitchdeck
Date
2017
Shift Cycle pitch deck: cover photo of cyclists in a green-lit spin studio

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A new vision of well-being led by two entrepreneurs

More than just an occupation, Mark & Wladimir, founders of SHIFT Cycle, are deeply convinced of the special place of indoor cycling in our lives. Based on this observation, SHIFT was born, the ideal destination for athletes & neophytes who want to improve their well-being. A unique sports hall, SHIFT reinvents indoor cycling in a setting designed for the comfort of its customers: ultramodern sound system that calms the mind, “industrial zen” aesthetics, high-end equipment, everything is in place to promote well-being and performance.

Shift Cycle pitch deck: opportunity slide with black-and-white athlete portraitShift Cycle pitch deck: mountain-shaped growth forecast chart 2019-2024Shift Cycle pitch deck: merchandising mood board (cap, bottle, tote bag, t-shirts)

A design designed to convince

With only a logo and a concept as their inspiration, graphic freedoms were great and the challenge was significant: to seduce and convince potential investors.

Shift Cycle pitch deck: rich user experience slide with cyclist raising armsShift Cycle pitch deck: building mosaic for the studio rollout strategyShift Cycle pitch deck: brand promotion slide with headphone portrait and pie chart

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Shift Cycle pitch deck: 2019-2024 financial timeline (studios, revenue, EBITDA)
Shift Cycle pitch deck: full-body workout concept slide with cyclist fist raised
Shift Cycle pitch deck: lifestyle mosaic of coffee, smoothies and breakfast bowl
Shift Cycle pitch deck: market slide with bar chart of audience interests
Shift Cycle pitch deck: brand promotion slide with headphone portrait and pie chart
Shift Cycle pitch deck: Shift vs Big Box Gym comparison table (placeholder text)
Shift Cycle pitch deck: Shift vs Big Box Gym comparison table over cyclist photo
Shift Cycle pitch deck: mountain-shaped growth forecast chart 2019-2024
Shift Cycle pitch deck: rich user experience slide with cyclist raising arms
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Transformed slides

For each presentation, we start with a blank sheet of paper. This pushes us to completely rethink the structure and layout of the content while respecting the hierarchy of the information presented.

Shift Cycle pitch deck: brand promotion slide with headphone portrait and pie chart
Shift Cycle slide: boutique studio vs big box gym comparison outline
Shift Cycle slide: market bar chart for coconuts, music, celebrity, accessories
Shift Cycle slide: detailed comparison table, boutique studio vs big box gym
Shift Cycle slide: merchandising moodboard with cap, tote bag, branded leggings
Shift Cycle slide: brand quote paired with lifestyle food photography

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accorcocacolalexussorarearianespacehyperloopttcriteouberveepeerakutenpublicis groupeledgermicrosoftlacostecartierogilvy