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Chanel
To support Chanel's International Marketing teams, we imagined and designed the presentation materials dedicated to the 2024 Marketing Plan.
A strategic tool designed to unveil new features, align teams and strengthen internal dynamics.
Objective
Annual Marketing Plan
Sector
Luxe
Type
Keynote
Date
2024
Create a support with high strategic value
For the 2024 Marketing Plan, we have designed a clear, structured and key message oriented tool in order to maximize the impact on international teams. A medium that makes it possible to announce new products, to strengthen alignment and to unite around the ambitions of the house.
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Sublimate the universe Chanel with elegance
We imagined an elegant graphic direction, faithful to the identity of the house and its sense of detail. The result: a premium medium that magnifies brand storytelling and values each speech with accuracy and aesthetics.
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Create an experience fluid and rhythmic
The medium was designed to offer dynamic reading, alternating visual sequences, key messages and substantive content. A fluid, articulate and engaging narration, promoting collective adherence and projection.
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