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Lacoste
To support Lacoste's mobile phone, we have once again designed a visual and impactful presentation medium, designed to reveal news, the marketing plan and the strategic vision for the coming year, while respecting the brand's iconic codes: polo, tennis and sporty elegance.
Objective
Annual keynote
Sector
Fashion
Type
Keynote
Date
2025
A support designed to make an impression
The mobile phone was supposed to be a highlight of speaking. We designed a structured, rhythmic and visually powerful presentation in order to reinforce the impact of strategic messages and to effectively support presentation highlights.
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Lacoste, between sporting heritage and timeless modernity
The presentation plays a balance between sportiness, street influences and graphic modernity. A contemporary visual language, faithful to the evolution of the brand, which makes it possible to project the strategic vision while remaining deeply rooted in its identity.
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Showcase Lacoste's iconic DNA
Polo and tennis, historical pillars of the brand, guided the creative direction of the medium. Each slide is part of this heritage, valuing the sporting roots and timeless elegance that define the Lacoste universe.
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